Founded in Rome in 1945, Brioni is a menswear luxury House. In addition to its state-of-the-art Bespoke service, Brioni offers unparalleled, made in Italy, ready-to-wear, leather goods, shoes and accessories, both for formalwear and leisurewear. Products are meticulously handmade by expert artisans and most of the production is made at Brioni’s ateliers in Penne, opened in 1959 in a small town in the Abruzzo region. Part of the Kering group, the House’s identity lies in its unique mix of sartorial savoir-faire, exceptional materials and effortless modern elegance. The Roman and the Italian refined aesthetic are epitomized by the notion of simplicity as the ultimate sophistication. With innovation at its core, Brioni was in 1952 the first men’s luxury House to stage a fashion show and to introduce vibrant colours and new fabrics, pushing the boundaries and interpretations of traditional menswear. Over the years, Brioni strengthened its global reputation, notably through its association with Hollywood actors and the red carpet. Hand-made and timeless, Brioni products are designed, crafted and cared for in the spirit of 'slow luxury', a value that is instilled in the people and communities behind the House.