- Your Privacy
- Purposes for which we will use your Personal Data
We collect your personal data when you apply for the Programme membership. If you are under the age of 13 you must ask a parent or your guardian before providing any personal data to us. If you want us to process your application to be a Programme member, you must provide the personal data marked as mandatory in the Membership Registration Form. Such personal data provided by you will be used by ELEMENTS for the purposes of: (a) application, administration, continuation and termination of your membership of the Programme; (b) providing you with news, notices and other communications of ELEMENTS CLUB and/or MTR Corporation; (c) verification of your identity; (d) redemption of bonus points and issuance of redemption letters; (e) handling and following up service calls, enquiries and complaints; (f) meeting the requirements to make disclosure to any governmental authority in Hong Kong under the requirements of any law binding on MTR Corporation; and (g) to enable us to better understand the demographics of our Members.
It is entirely voluntary for you to provide personal data which is not marked as "mandatory" in the Membership Registration Form. Purposes for which it is only voluntary for you to provide your personal data are: (a) to enable us to better understand the demographics of our Members; and (b) to enable us to provide other services better tailored to your needs.
Use of Data in Direct Marketing
We intend to use your personal data for direct marketing purposes, the details of which are stated in our Personal Information Collection Statement. If you object to our use of your personal data for the relevant direct marketing purposes, please tick the box at the bottom of our Personal Information Collection Statement before you sign at the end of this form. If you do not tick the box, you agree that we may use your personal data for the relevant direct marketing purposes.
In cases where we do collect personal data from you, we will: (a) tell you (by way of our Personal Information Collection Statement or by a separate notification) that we are doing so and the use that we will make of such personal data we collect; (b) where relevant, give you the opportunity to object to the use of your personal data in direct marketing; and (c) tell you how we will store your personal data and how you can review, change and delete the personal data we have stored.
We will take all practicable steps to keep your personal data confidential but we may transfer/assign such data to the following parties: (a) if MTR Corporation decides to sell any relevant part of its business, to any actual or proposed assignee, transferee or successor of or to MTR Corporation's rights in respect of your personal data; (b) any agent, contractor or third party service provider who provides administrative, telecommunications, computer, redemption services and other services to MTR Corporation and/or the Programme; (c) any person to whom MTR Corporation is under an obligation to make disclosure under the requirements of any law binding on MTR Corporation or for the purposes of any guidelines or codes of practice issued by regulatory or other authorities with which MTR Corporation is expected to comply.
- Use of Personal Data in Legal Proceedings
If it becomes necessary that we have to take action against you for any reason whatsoever including recovering from you any money you owe us, you expressly agree that the personal data provided by you can be relied upon in identifying and taking legal action against you.
- Your Right to Access and Correction
You may at any time request access to and to correct personal data relating to you in any of our records. You may also ask us to delete you or your personal data from any active mailing or distribution list. To exercise any of your rights, contact us at the address, facsimile number or email below, marking your communication "Confidential". In response, we may ask you to provide certain details about yourself so that we can be sure you are the person to whom the data refers. We are required to respond to your requests within 40 days, but we may charge you a reasonable fee for doing so.
- Personal Data Privacy Officer
The person to whom (1) requests (i) for access to data or correction of data, (ii) for general information regarding our policies and practices with respect to personal data and (iii) about the kinds of personal data that we hold and (2) general questions and complaints should be addressed is as follows:
Personal Data Privacy Officer, Secretarial & Legal Department (Marked Confidential)
Address: MTR Headquarters Building, Telford Plaza, Kowloon Bay, Kowloon, Hong Kong
- Retention of Data
We will keep your personal data for as long as necessary to fulfil the purpose for which the data was collected. We may also retain archived personal data for statistical purposes. Personal Data which is no longer required will be destroyed.